과천외고 영어 25번 전파 기제 서술형 연결 실전문제 5

A coastal town used identical posters to promote two programs: checking emergency alerts and joining a neighborhood repair group. The posters increased visits to the alert website, but repair-group enrollment barely changed. Interviews revealed that residents understood the repair group's purpose; what worried them was admitting, in front of strangers, that they could not fix household objects. Organizers then asked former participants to demonstrate simple repairs and describe mistakes they had made. Enrollment increased, although the number of posters remained unchanged. The campaign did not establish that personal stories are generally better than public notices. It suggested that reaching an audience and removing its particular obstacle to participation are different tasks. A message can arrive successfully while the behavior it requests remains difficult.

A coastal town used identical posters to promote two programs: checking emergency alerts and joining a neighborhood repair group. The posters increased visits to the alert website, but repair-group enrollment barely changed. Interviews revealed that residents understood the repair group's purpose; what worried them was admitting, in front of strangers, that they could not fix household objects. Organizers then asked former participants to demonstrate simple repairs and describe mistakes they had made. Enrollment increased, although the number of posters remained unchanged. The campaign did not establish that personal stories are generally better than public notices. It suggested that reaching an audience and removing its particular obstacle to participation are different tasks. A message can arrive successfully while the behavior it requests remains difficult.

A coastal town used identical posters to promote two programs: checking emergency alerts and joining a neighborhood repair group. The posters increased visits to the alert website, but repair-group enrollment barely changed. Interviews revealed that residents understood the repair group's purpose; what worried them was admitting, in front of strangers, that they could not fix household objects. Organizers then asked former participants to demonstrate simple repairs and describe mistakes they had made. Enrollment increased, although the number of posters remained unchanged. The campaign did not establish that personal stories are generally better than public notices. It suggested that __________. A message can arrive successfully while the behavior it requests remains difficult.

A coastal town used identical posters to promote two programs: checking emergency alerts and joining a neighborhood repair group. The posters increased visits to the alert website, but repair-group enrollment barely changed. Interviews revealed that residents understood the repair group's purpose; what worried them was admitting, in front of strangers, that they could not fix household objects. Organizers then asked former participants to demonstrate simple repairs and describe mistakes they had made. Enrollment increased, although the number of posters remained unchanged. The campaign did not establish that personal stories are generally better than public notices. It suggested that reaching an audience and removing its particular obstacle to participation are different tasks. A message can arrive successfully while the behavior it requests remains difficult.

A coastal town used identical posters to promote two programs: checking emergency alerts and joining a neighborhood repair group. The posters increased visits to the alert website, but repair-group enrollment barely changed. Interviews revealed that residents understood the repair group's purpose; what worried them was admitting, in front of strangers, that they could not fix household objects. Organizers then asked former participants to demonstrate simple repairs and describe mistakes they had made. Enrollment increased, although the number of posters remained unchanged. The campaign did not establish that personal stories are generally better than public notices. It suggested that reaching an audience and removing its particular obstacle to participation are different tasks. A message can arrive successfully while the behavior it requests remains difficult.